Local search optimization refers to the practice of optimizing a website for search engine activity related to a small geographical area like a state or city.
Increase Brand Exposure With Search Engine Optimization
Getting organic (non-paid) traffic to your site is the best reason to use SEO tactics.
Google alone handles billions of searches every day — so following their best practices helps to increase the trust and authority for your site, so you can rank higher in those searches.
Four of the most important factors that Google considers when ranking websites:
- on-page tactics
- fast webpage load time
- mobile-ready design (responsive design)
- overall user experience
Another great benefit of SEO is that it complements your other digital marketing initiatives! Higher site rankings — with the addition of paid advertising — can lead to increased brand exposure and overall higher clickthrough rates. In addition, paid search landing pages (when optimized for SEO) can lead to higher quality scores, lower cost-per-click (CPC), and an improved bottom line.
The SEO experts at Advantix Digital stay up-to-date with the latest search engine updates so we can help you get found!